Look, the BirthLook has been created in 1951 around a revolutionary ski fixation. This innovant gene, Look never lost it and they launched regularily resolutely new products, real technological disruptions.
Look launched carbon fiber bike while aluminium was still a novelty in 1985 and simultaneously an automatic pedal allowing to freed from toe-clips danger.
These innovations changed radically the ski and bike practice for millions of sports amateur.
Look back in saddleLook first approached equitation in the early 80s with a nice stirrup which improved safety. It has been stopped quickly despite a real commercial success and esteem for technical issues. Look has approached equitation again in 2010, taking the majority actions of FreeJump.
Research and developpementAfter an active five-year with his affiliate, Look conceded his shares upon foundator's request with an expressed intention to launch his own stirrup.
Riders' Dream birthDirector of Look Cycle (400 people 45Million CA) for 20 years, Thierry Fournier animates the company Riders' Dream, created to bring this project alive.
Rid'Up wishes to offer you all the best. Horse respect, Rider's comfort, safety and performance being our main concerns.