Look has been created in 1951 around a revolutionary ski fixation. This innovative gene never got lost, they launched regularly resolutely new products, real technological disruptions. Look launched carbon fibre bike while aluminium was still a novelty in 1985 and simultaneously an automatic pedal allowing to free from toe-clips danger. These innovations changed radically the ski and bike practice for millions of sports amateur.
Look had a first approach to the equestrian world in the early 80's with a nice stirrup that improved safety. It was stopped despite a real commercial success for some technical problems. Look got closer to the equestrian world again in 2010 by taking over the majority of FreeJump. By the will of its direction: FreeJump broke away from Look in 2015.
Under the leadership of its General Manager Thierry Fournier, the company Look Cycle, with its experience and expertise as a leader in automatic pedals, develops stirrups which combine comfort and safety. Tests in specialized laboratories validated the concept. The simple articulation and release mechanism is patented by Look. "The best of all stirrups" are born.
In order to develop and commercialize these stirrups in horse riding the company Riders' Dream and the brand "Rid'Up" are created. Three generations of industrialists : Gilbert Fournier, Thierry Fournier and Yan Fournier, all convinced by this innovation, are working together on the final development and marketing of the first generation of "Rid'Up Plus" stirrups.
The first generation of Rid'Up Plus stirrups is instantly found among a panel of test riders who participate in the final development of the first series. Among them, Marjorie Petit, a recognized instructor trained at the Cadre Noir de Saumur, who took part in all phases of the development, became Rid'Up's sales director for France. As soon as they are marketed in 2017, the first customers' feedback has been exceptional.
The public at the Paris Salon de l'Equitation selected Rid'Up stirrups among the best innovations in the equestrian industry.
The Rid'Up Plus stirrup has been awarded the "Lauréat de l'étoile de l'Observateur du Design", an international award that rewards the most beautiful industrial designs.
Great riders from the three Olympic disciplines and many others wish to ride with Rid'Up stirrups. These Ambassadors demonstrate their great satisfaction with Rid'Up stirrups, (testimonials available on this website on the "Ambassadors" page).
A year of growth and significant business development for Rid'Up, new contracts were signed with partners in France and Europe. Rid'Up stirrups easily find their customers, with growing notoriety thanks to committed riders who become the key promoters of the brand.
The Rid'Up's development and innovation team develops and commercializes a more accessible range, keeping the Comfort and Safety properties of the patent. The "Rid'Up Fun" range is born.
The stirrups associated with a stirrup leather sleeve prototype win the innovation award at the Salon du Cheval d'Avignon.
The Rid'Up stirrup is constantly being upgraded. The damping of the elastomer as well as the automatic safety system are optimized.
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